I get what you're saying, but unfortunately, not all power cable is built the same. I am that guy who buys the $5 HDMI cable and I never have a problem. With car audio, you can't afford to do the same. Of course, if your system isn't super powerful, you can get away with it. Some companies advertise 4 gauge, but really aren't. Strand count is imperative and Scosche always shorts you on strands. Their jacket is super thick and thus tough to maneuver. If you measure outside both Scosche and NVX, they will be the same length. Why? Because Scosche uses a thick jacket with fewer strands and NVX uses more strands and a this jacket.