To share some info: you have to know and understand how much toolings cost if they are not modified standard tools. Each one is different, but a new basket tooling can cost up to $4g. That is PER FRAME SIZE. A surround tooling can cost up to $3g per frame size, then you have on this sub a possible proprietary neo tooling, that is super cheap, just like the other toolings listed above! Hope you realize that's a joke. If you change the spider to a new one, again....tooling money and then the cone. If you change the pitch, that is a new tool if you are not using an inventory tool that the manufacturer has already. Cones can be upward of $2.5g per frame size. Dust caps, for those that get retarded with those things. Money ontop of money ontop of money just to get the parts made. Now, try to amateurize that into what, MAYBE 400 they might sell the first year of production. $700 could just end up being cheap for all that was put into them.
And to answer that last reply: when the JL 13.5W7 came out, along with the JBL GTi 15" spacecraft........ we got $1300.00 per sub for nearly a year.