AsK 5109
10+ year member
I GOTTA LOTTA MOE!
Alpine will not make a shitload of money by going to Best Buy like everyone thinks they will, Alpine thinks they will but they really wont, itll be the same amount they made at Circuit City......which isn't much. The only reason why Alpine is going to BB is because CC could go down at anytime cause BB is more popular.
You don't understand........85% of the people who walk into the car audio department at BB dont know shit and they dont give a shit and they dont want to pay shit. These people buy Dual and other cheap shit cause they want cheap shit.
The other 10% who come in their with money......Teenagers.....are going for cosmetics, such as OEL displays, fancy buttons, JVC touchscreen etc etc. And lets face it.....Alpine dosnt have these cosmetics and especially the ones BB is selling.
Another factor is the "South of the Border" or the infamous "Border Jumpers" factor. Half of the people who walk into this department are latino who barely speak any english. They look for 2 things: Cheap shit and Sony. Why Sony??? Because Sony makes everything and they believe these are good. Throughout my whole career at BB, The only to types of decks I sold to latinos were Dual and Sony. Latinos look for cosmetics......Sony has these cosmetics......Alpine will not. So I can not forsee any Latino buying an Alpine.
Back to percentages this leaves 5%........almost everyone falls into this department on this forum. We are the people who know how good they are, we are the major buyers of Alpine from BB. 5% isn't going to make gross dollar one.
Unfortunately for all you Alpine lovers there theres only one way for Alpine to go if they stay with BB for awhile and that is down. There decks are going to become more cheaply made and shitty displays.....why.....so they can sell them at Dual prices. This is how Rockford lost a lot of its rank.
It's unfortunate for all of us but this is how the crooked world of retail works.
You don't understand........85% of the people who walk into the car audio department at BB dont know shit and they dont give a shit and they dont want to pay shit. These people buy Dual and other cheap shit cause they want cheap shit.
The other 10% who come in their with money......Teenagers.....are going for cosmetics, such as OEL displays, fancy buttons, JVC touchscreen etc etc. And lets face it.....Alpine dosnt have these cosmetics and especially the ones BB is selling.
Another factor is the "South of the Border" or the infamous "Border Jumpers" factor. Half of the people who walk into this department are latino who barely speak any english. They look for 2 things: Cheap shit and Sony. Why Sony??? Because Sony makes everything and they believe these are good. Throughout my whole career at BB, The only to types of decks I sold to latinos were Dual and Sony. Latinos look for cosmetics......Sony has these cosmetics......Alpine will not. So I can not forsee any Latino buying an Alpine.
Back to percentages this leaves 5%........almost everyone falls into this department on this forum. We are the people who know how good they are, we are the major buyers of Alpine from BB. 5% isn't going to make gross dollar one.
Unfortunately for all you Alpine lovers there theres only one way for Alpine to go if they stay with BB for awhile and that is down. There decks are going to become more cheaply made and shitty displays.....why.....so they can sell them at Dual prices. This is how Rockford lost a lot of its rank.
It's unfortunate for all of us but this is how the crooked world of retail works.
