Look at the free air sensitivity of a typical component or coaxial speaker. Is it something like 90db 1 W/1meter? Take a look at a typical 12 inch subwoofer: about 85-86dBs 1watt/1meter (if you see sensitivity being quoted at 89dB or higher, that's almost certainly based on a different measurement method). Yes, our ears are more sensitive in the mid and upper midrange region too. So, it's perfectly normal to run 2-3 times more power to sub stage compared to front stage.