without getting into seo, affiliate marketing, and a host of other stuff that doesnt really need to be discussed:Lets say you own a business that makes various car audio products like amps and subs. You want to market your products online. Do you think owning the website caraudio.com would be helpful if you turned it into a site with say information about your products and reviews of your products vs competitors. So lets say you wanted to own that particular name, you cant own .com unless you buy it from the current owner, which happens to be chris aka goob. Now to the right company, he could make a killing on it.