I no way do I feel like the OP is in any way calling me a liar or even coming close to implying it.
I think it just comes down to CYA.
No matter what I say, I am stillthe guy that owns the company, and still the one that is profiting moitarily. It only makes sense that he wants to get some fresh opinions on the subject. $600 is a good chunk on change!
From the customers stand point, seems logical that I would want to sell as much as possible.
From my stand point, I try to do the best I can for the customer.
My favorite customers are the ones that have an idea of the budget they want to stick to. This allows me to take holistic approach and make a sound, and informed recommendation. When they give me a budget, I at least have a starting point. From there, I can look at the car, their goals and their comfort level for each product and make and them cram as much stuff in to their budget as possible.
Some customers are more realistic than others and have to hear the bad news, in which case I try to be as gentle as possible. I get a lot of people that don't know square footage, and think that a 10 sq foot kit is a single 10' x 10' sheet, and are very upset to hear that they need to by 8 or 10 of these to properly dampen their car.
Then, I get the other guys that want to spend $2k, and load up on every product we sell. I give a very similar talk to them, explaining that the difference between a $2k package and an $800 package is noticeable, but not by leaps and bounds. An $800 will rock most customers socks off.
In any case, I usually try to stick with what the customer wants, and inform them as we talk. This way they know why they are buying each product, and know that they are getting a good deal.
I hope that helps
ANT
http://www.secondskinaudio.com