OK, I gotcha. However, if you take a look at a company like Nakimichi, even their cheap subs and speakers aren't flashy like some of the products of the other aforementioned companies. And as far as Alpine and Pioneer go, only their best of the best units are subtle and "no-nonsense". Anything below the P9 or F#1 Status still has a ton of your money going towards appearance. Not that these are bad units, but they could be much better if more money was put into the components rather than little frills.