bumpinthanite
10+ year member
i like cars. a lot.
I don't know if anyone else has seen MTX's new add campaign, but it's kinda crazy. I'm just flipping through an issue of Car Audio and Electronics and I see this "Head to Head" deal, where they have, so far, destroyed (at least in their heads) the W7, in comparison to their Thunder 9500, and Rockford Punch 201s amp, in comparison to their Thunder 202.
Furthermore, they have an entire section on their website dedicated to this campaign. http://www.mtx.com/headtohead
Now, I don't and never have had a problem with MTX and their product ('cept the really low end shit), but this is kind of extreme. I could be way off, but they are taking on the big names in every angle, putting themselves above them. Granted, it's only a few products so far, but I was just really surprised when I saw this. I've never seen an add campaign like this. They are doing what they need-to-do, though: grab your attention, hold it, and make you think about them.
Furthermore, they have an entire section on their website dedicated to this campaign. http://www.mtx.com/headtohead
Now, I don't and never have had a problem with MTX and their product ('cept the really low end shit), but this is kind of extreme. I could be way off, but they are taking on the big names in every angle, putting themselves above them. Granted, it's only a few products so far, but I was just really surprised when I saw this. I've never seen an add campaign like this. They are doing what they need-to-do, though: grab your attention, hold it, and make you think about them.
