JL have got it sussed – JL’s management are a very capable bunch of people, genius’s I would even go as far to say. Why? Because everyone believes in the JL hype. Their marketing is so effective that it targets just about everybody, at all price points so what ever your budget and whatever music you like, you can afford a JL sub, be it a W0, a W3, W6 or the new W7.
That is why many start out with a JL system, whether you are a superstar rapper, baseballer, basketballer, or any regular Joe Shmoe – JL has got you by the nuts. Their sophisticated sales technique, good profits for JL stockists and retailers:greedy: //content.invisioncic.com/y282845/emoticons/greedy.gif.5a53e6246569d7ab79867170f3b06629.gif , combined with a GOOD ALL ROUNDER PRODUCT that will satisfy the desire of those who don’t know better has resulted in their huge success.
But if you were to boil this debate down to its essentials, you will see that the underlying theme is this – ignorance. Joe goes to an audio store to get a system. Before he even has time to say “Oh, Im only looking round to see what I like”, the salesman is sticking Joe’s face into an expertly crafted JL demo install with a W6 or W7 or even a lower class JL sub – Joe, knowing little says wow! I really want that.
He is stripped of his cash and handed JL goods, oblivious to other choices that set the world of car audio alight – Treo, DD, Crystal, Eclipse, MMATS, ID, Adire, BA, RE, sHoCkEr AuDiO, OZAudio, Blueprint, all very very capable drivers, as capable as any JL yet costing significantly less……
………that’s the truth….and whether you like ‘em or hate ‘em, JL have made a name for themselves. And 4 that, I take my hat off to them – respect JL.