Crimson Boom 10+ year member
CarAudio.com Elite
Everything on the sub is made just for the W7. Literally every screw, surround, cast basket, motor, etc. So the cost to make a W7 is going to be higher then the forum bonner crap peolpe drool over here. Most of the components that the FI, DD, RE, and other similar subs use are imported and cheap as dirt. Add in R&D to delelop new products, marketing, good margins for the dealers and you have I higher MSRP then the internet sub manufactures.
If you want a great sub that gets loud and sounds great doing it get a W7. If you want a sub that just gets loud and sound good get spend less and get the chinesse basket crap. Remember the W7 is now a 7 year old sub and I personally have heard few subs that come close in SQL.
DD = USA