Then, you are Speculating and that is not the game I play.
If you really want to get anywhere in these markets you going to have to think like a Money Lender because that is EXACTLY what you are doing. You are loaning money to this company.
Think of every dollar that enters your hands as a bank deposit and every dollar that leaves your hands for potential growth as a loan. If you don't do it this way you're going to watch the ticker everyday, be emotionally attached to your holding, and all your logic will go out the window.
There is two side to this game:
a. Chucking dice in hopes of Short-term Capital Gains based upon market fluctuation.
Or.
b. REALLY taking a solid position when the stock is depressed, positioning yourself as a Creditor to the business, and knowing the business entirely.
You want to invest in the value the company brings to human beings and hold it for it's Cash-Flow from it's Dividend. This increases your earning ability and you can move on, appraising new investments. Adding more and more economic power and more income.
You do not want to speculate. You want to add more economic power to your portfolio and preserve your Capital.
Read their Annual Reports, learn their business, and then based upon your gut feeling and present knowledge, make a well informed lending/investment decision.