plastic? really? i always thought they used like butter or something similar for ice cream. i know they use glue for cereal. but i think a lot of that has to do with the item melting or getting soggy and not because it looks better. i bet for the burgers and stuff that's the real item.actually most the pictures they use to advertise isnt even real food its just plastic models painted to look like it. we do it here at icecream factory i work at and thats not hard to even make icecream look different. but ya its all painted plastic, not real