Did I say I agree with their prices? I'm sorry to break it to all of the fanboys out here, but there is very little special about most of your "high end" subwoofers. All you end up doing is paying for bigger motors, and beefier soft parts. At heart, they're still cookie cutter speakers using relatively the same technologies. It's companies like TC Sounds, Peerless, CSS, Morel, Focal, Aura and Bully when they were in business that were actually making serious innovations in driver design. These are the companies that are trying to maximize everything about a speaker, not just make it louder. Lowering inductance by changing the way faraday rings were utilized, raising cooling, maximizing linearity through asymmetrical voice coil winding, etc. Making the be all end all SPL woofer doesn't require any tricky technologies to allow your sub to play flat from 60hz to 10hz like a SS RL-S can. You're just paying to know that it can take god knows how many kilowatts and still survive.
Maybe it's just because I'm a SQ guy, who knows, but there are so many companies out there that are pumping out nearly the same exact speakers with the same double and triple stacked motors, cast baskets, 3" coils and stiff foam surrounds. I'm not knocking these companies because they're catering to their customers' demands. I'm asking you to just stop and think about what you're really paying for when you drop $1200 on an unknown brand's speaker whose selling points are a rubber speaker gasket, triple stacked motor, 5 spiders and multiple tinsel leads and a vague and misspelled high strength cone.