think of dynamat as heavy stickers that you cut yourself. application requires you clean the metal surfaces, cut pieces that fit the application area, stick on pieces of deadener, and use a roller to press the deadener down. that easy.
the results are usually quite noticeable. we deadened a dodge neon back in the 90's that had a single flat PPI 10" in a sealed box. Before vs. after was an amazing difference - went from a weak 10" to the output of a strong 12" or pair of 10's.
where you apply the deadener is key. most people do the trunk lid, rear deck, and the sides of the trunk walls. i use it to seal openings in the rear deck when i have a pathway through the rear seat opening. i also stuff open cell foam in the gaps between the wheel wells and the outer body panels on both sides of the trunk. of course, my goal is to reduce vehicle resonance frequencies and make my bass response less peaky and more accurate.
at first pass you would expect deadener to reduce bass output by reducing panel vibrations. but the effect is the opposite - the deadener also adds mass to the panels - resulting in less energy being wasted moving those panels. if SPL is your goal - you want to stiffen everything. panel vibrations is energy wasted is dB lost. deader that acts as true viscoelastic damping is not the right product for SPL gains.
a lot of times, the added deadner is added weight on the trunk lid which helps maintain the seal - resulting in increased output. in general - seal leaks and you increase SPL. keep in mind - you also want a clear path between the sub and the listening position (i.e. cabin).
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i have had good luck with Raammaudio BXT II