Indeed and doing so often end up sounding like crap. Instead of admitting their daily driver that does a 155 at 40hz on tones and falls off like a rock below 30 and above 50 sounds like crap, they just think the need to get "louder" than they will be happy. Not realizing, or letting themselves realize it's their bandwidth on music that's the issue.
Loud is such a relative term. I remember reading his post about the nightshade vs the Xand saying the Z4 gets "lower" while the nightshade is "louder". Guess what getting lower actually is? Both subs can play 25hz, the Z4 sounds "lower" because it's playing it.. LOUDER! Again, it's all relative. When I think loud for daily I just always think of borderline fart boxes between 40-55hz, which is what alot of setups are now-a-days.
The Z4 and X arent' my cup of tea do to their low effeciency, but I still want to try one sometime for fun,