Hey guys:
Billy Mays? ROTFLMAO God, I can't stand that guy. Want to get acid rain off your car, USE KABOOM. Want to wash out the evidence from your recent *** escapade? USE KABOOM! Everytime I see that guy I want to vomit in my mouth. Sad part is - and this is really sad - I remember his commercials. //content.invisioncic.com/y282845/emoticons/mad.gif.c18f003ab0ef8a0d9c27ca78d77a6392.gif
Website is
http://www.hybrid-audio.com. The informational for the deal is located here:
http://hybrid-audio.com/Trade%20In%20or%20Trade%20Up%20Informational.pdf
The trade-up program does nothing more than to establish that Hybrid Audio Technologies products have a guaranteed value. No other car audio speaker manufacturer offers this...actually, no other car audio manufacturer does it as a matter of policy, period. You buy a set of Legatia's today, and ten years from now, I'll give you 60% of your purchase price back, just as long as the product shows no more than normal wear and tear and is functional.
The trade-in program is another mechanism to get Hybrid Audio products into the consumer's car without a hefty exchange of cash. We have contracted with an outside firm not related to the business of HAT to do "real world" valuations. If your Focal K2P set has a used street value of $250.00, we're going to give you $250.00 credit toward the purchase of any HAT product of equal or greater value. No black majic, no bait and switch, no smoke, no mirrors.
To respond to a few comments:
1. The product taken in as traded-up or traded-in would not be gray market, it would be used.
2. The mark-up on HAT product is considerably less than many of our competing brands; your dollar goes further.
3. Are we insane? Maybe. We'd rather lead with an unusual campaign such as this than stand-by and hope things turn-around in the economy.
Scott
