He has jumper cables hooked up to his man *****...wtf?!? He also looks like he's got some Michael Jackson moves goin' on...maybe this is a parody video of some sort, like weird al? //content.invisioncic.com/y282845/emoticons/happydance.gif.a963168fea27d8453c3ec467ddcf9e1c.gif
I think I remember seeing this a long time ago and it was a commercial or something about batteries since the guy does have jumper cables (like boomintempo pointed out)