Based on nothing? It is based on the fact that companies like JL and Alpine proved themselves enough to be accepted in a wide market. Where as these small companies are only held up by a small group of people who think it is cool to have something out of the mainstream, then they go out of business. If they were THAT good, they would stay in business. Seems simple enough to me. I don't need to hear something to formulate an opinion on something. Have you heard EVERY product out there? Highly unlikely, but I'm sure you have opinion of these companies based on other factors.