DETROIT -- Ford Motor Co. hopes to bust the Taurus' sleepy, old-man image by resurrecting the SHO name and packing a 365-hp V-6 under the hood.
"The heart of any SHO is the motor," said Jim Farley, Ford's group vice president of marketing and communications. "The car has better performance and much better gas mileage than a BMW 550i, which uses a 4.8-liter V-8."
The SHO, which is being unveiled today at the Chicago Auto Show, will get 25 mpg on the highway, Farley said during a press preview earlier this month in Dearborn, Mich. A city gas mileage comparison was not offered.
The SHO will have a base price of $37,995 when sales begin this fall. By comparison, the base 2010 Taurus starts at $25,995. Both prices include shipping.
The original Taurus SHO was a popular car with Ford enthusiasts. Farley said Ford sold 100,000 SHOs from 1989 to 1999.
Unlike the SHOs of that era, the 2010 will not be powered by a Yamaha-engineered and assembled V-6. Under the hood will be Ford's new twin-turbo, 3.5-liter, direct-injection V-6, producing 300 pounds-feet of torque.
Standard equipment will include all-wheel drive and exclusive shocks, springs and sway bars. A six-speed automatic transmission with paddle shifters on each side of the steering wheel also is standard. Previous SHO models were offered with a manual transmission.
An optional performance package upgrades the brakes, adds electronic power steering and changes the shift points for faster acceleration.
Said Farley: "I really think it is a significant product because it telegraphs how important driving feel and performance is to Ford and how we will be different as a car company."