I looked at all the different brands. I liked the Sony I bought, and 2 different Samsungs. The Sony looked just as good as the Samsung and it has a few features that the Samsung didnt have(USB, automatic brightness changed by the light in the room, more HDMI ports, coax and optical audio out, to name a few...) They were about the same price, so the Sony won hands down. I was not looking for top of the line, just a budget 40-42 inch TV, and the Sony I bought is perfect for what we needed. It looks amazing with anything we play on it(blu ray, ps3, xbox360, hd cable, etc...)