by using a title that dosent include anything about being loud or obnoxious you will be attracting a larger demographic of consumers. keep it classy. a very nice name that is my local car audio store is SOUND DECISIONS. it is very high-end, carrying eclipse, JL and diamond mostly. More importantly its where i used to get my car audio stuff done, and the only place my 57 year old step father feels comfortable buying from. thats a 50 year generation gap, talk about good marketing. I'd like to see a place called LOUD KiKkIN AuDIO IN YOUR ASS BOoM BOX SHOPPE, get customers who are any older than 25.