What exactly needs to be improved on the W7 to make it stand out from the crowd? Its already got some of the most impressive displacement potential on the market (and has had for YEARS), it already has a ruler flat BL curve that many newer speakers would kill to have. It already has notoriety (its been the benchmark subwoofer for YEARS).
Could JL improve it by now? Yes, Im sure they could. But to act like they aren't providing the consumer with a top-notch product is simply being disingenuous. Many manufacturers are just now catching up to what JL accomplished with the W7 years ago. Dont render it as obsolete technology just because its been around a while.