Well theres a couple reasons really.
One has to do with the enclosure size itself. By enclosure size, I mean how much room the enclosure itself takes up. If you look at newer style crx boxes they try to make the box as tiny as possible to maximize airflow around the enclosure itself. That's one aspect of a smaller box.
Also, a smaller box will change its own resonance, for better or worse nobody knows until you test it. Also, going to a smaller box will change the peak frequency, given the same port length. SPL is a funny thing really. For example, one time I tested one of my old SPL enclosures with 2 different port lengths. The boxes have external aeroports so it does not affect the airspace, however with the shorter port I lost upwards of 3 dB. The funny thing about that? My peak frequency didn't change. Like I said, SPL is tricky stuff that involves a lot of testing.
Another aspect of a smaller enclosure is the ability to pressurize it easier. And as we know, higher air pressure=higher SPL. Also, that's why you don't necessarily need to add power to get higher numbers out of a smaller box. Also, a smaller box can develop an "air spring" effect, if you will, that can help control excursion at higher power levels. That's how some people can shove 10kw into a 3" coil and have everything hold together. Of course part of that effect has to do with the port length/size as well, relative to the enclosure size.
When I put my TL inside my enclosure, I can hit upwards of 170 dB. If was to put my 10" in 4 cubes, that number would most likely drop dramatically.
Also, don't think that excursion is the only aspect to high SPL numbers. I can move a CVR (or any other cheaper sub with decent xmax) peak-to-peak and put the DD in the same setup with less power, moving 1/4 as far, and odds are the DD is going to be louder.
Why? Because of motor FORCE. Think of it like this. You can punch a wall gently 1 time every second, or you can punch as hard as you can 1 time every second. In essence the "sine wave" you create by moving your arm back and forth will be the same length and height, but the force behind the 2nd one is much greater.
More force=more SPL.
Going off your statements, one would think that a larger box will always be louder, which we know isn't the case.