Xmax is simply how far the cone can move while keeping the BL (restoring strength of the motor) within 70% of it's resting value. Once a sub has moved out so far the the motor can no longer keep it moving linearly, it begins to distort more. How much power it takes to reach xmax depends on both the size of the enclosure it's in and the frequency it's playing. For lower frequencies hitting xmax is important, since you need alot of displacement to make those notes, let alone at a high volume. With higher sub frequencies hitting xmax can be nearly impossible. For a ported enclosure xmax is impossible to hit at certain frequencies, it may take 10000x the power that the sub is capable of handling to get there! However since the box is essentially making the noise near tuning, it doesnt' really matter. However, manufacturers to take xmax and rms into account when they design their subs. that's part of what make a recommended enclosure size. You can usually get xmax at certain frequencies out of your sub in it's recommended sealed box on RMS power, usually. If the box was much bigger than recommended you'd get xmax easier, but RMS could potentially damage the sub, due to it moving too far. Too small and you get little chance of hitting xmax before the thermal limits of the sub are reached. Finding the nice in between point is the tricky part, which is usually what the reccommended enclosure size is designed to show you!