This is just the beginning of the backlash. As white become become less and less the majority in this country, more people will be looking to cash in on the same standards previous minorities have had. The famous example of the negro college fund.
IMO, if we truly want to eradicate racism, it should go both ways. You can argue a negro college fund only helps a race of people who otherwise have strikes against them white people dont, but that's still simply categorizing people based on race. The only way to eliminate racism is to start seeing a man as a man, not a white man, or black man. Anything else, negative OR positive categorization based on race, only promotes the differences, rather than highlight the similarities among people.