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Message: <blockquote data-quote="audioholic" data-source="post: 7555517" data-attributes="member: 549629">JL and Kicker, for many people here, stand for things that go against the idea of DIY. One of the goals of many people who delve into car audio as passionately as many people here do, is to find brands and products that perform better for the same cost, or perform equally well for less money, than the more traditional mainstream brands. That is not to say kicker and jl do not have good products, but the stigma exists.If you want some specific things I dislike about the two, I do not like the marketing gimmick that is square coned subs. IMHO Kicker has given in to mainstream popularity at the expense of fidelity. Square cones make the speaker go boom like so. Other than that, there is no real advantage to them in most circumstances, and there are some drawbacks to them (that Kicker intentionally misrepresents). JL I take issue with because, when the W7 was released, I personally saw Manville Smith say the high price tag was to offset the tooling costs that went into making them completely proprietary design. Well, many years later, those tooling costs have long since been covered, but the prices remain high. Its clear they are simply going with the idea of whatever the market will bear. But, business is business. Neither company is in it to do anything other than make as much profit as possible, as most businesses are. So us more knowledgeable enthusiasts tend to gravitate to the smaller companies who cater to us, the online buyers who dont need a professional installer to install our crap.I could go on, but Im already getting bored, so I'll stop here.</blockquote>

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