Did you read some of the sub "Statistics?"
"A octuplet stack N42 quad plate magnet system at additional cost"
Optional extra magnets?! teh sw33tz0rs!
"4 Chromed brass bolts are used for yoke docking, 80mm X 8mm"
A vital statistic, for sure.
".. The heart of this design boasts a sophisticated 81.2mm high tension heat resistant design that can generate the reactive electromagnetic force required to create and expel the most stable frequency response"
"Dual AVS coil mated to a Ultra stiff 7005 shallow profile floating cone which suffers very low time-smearing"
But this is interesting:
"The very same chassis is used on our Genesis and used by RE, Adire and Magnum subwoofers, all from the USA"
At least they were paying attention. To the basket. =-\ Kinda.
They're selling Aura planar tweets, too.
Looks to me just like an assortment of woofers that already exist, with new colors and cones.