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<blockquote data-quote="Beatin&amp;#039;" data-source="post: 8045441" data-attributes="member: 646085">It makes car audio manufacturers more money to be able to sell products directly to the customer rather than have two middle men (distributor and retailer) raise the prices considerably to make a profit. Products at retail stores sit there longer because of that, which means the manufacturer can&#039;t sell enough because they aren&#039;t moving well enough at retail prices.But if the retailer is taken out of the picture, maybe even the distributor (like Obsidian), then the manufacturer can sell more units directly to the customer for the same price they sell to distributors and make a crap load of money due to low prices.Car audio has been growing in popularity because the majority of people can actually AFFORD it now.I just ordered a PPI black ice monoblock. You think Precision Power would ever get my money had I not been able to get the amp at such a low price? Hell no.......I probably wouldn&#039;t be into car audio for long to ever consider it, given the insane retail prices out there.</blockquote>

[QUOTE="Beatin', post: 8045441, member: 646085"] It makes car audio manufacturers more money to be able to sell products directly to the customer rather than have two middle men (distributor and retailer) raise the prices considerably to make a profit. Products at retail stores sit there longer because of that, which means the manufacturer can't sell enough because they aren't moving well enough at retail prices. But if the retailer is taken out of the picture, maybe even the distributor (like Obsidian), then the manufacturer can sell more units directly to the customer for the same price they sell to distributors and make a crap load of money due to low prices. Car audio has been growing in popularity because the majority of people can actually AFFORD it now. I just ordered a PPI black ice monoblock. You think Precision Power would ever get my money had I not been able to get the amp at such a low price? Hell no.......I probably wouldn't be into car audio for long to ever consider it, given the insane retail prices out there. [/QUOTE]

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