From an actual watch standpoint its pretty crap. Standard quartz chrono movement, Seems to have ss case (Do you know if it is 316L or at least 304?) which is a plus, mineral crystal (at best, its certianly not sapphire), no lume (good luck reading it at night)
If it is your taste, cool (its certianly not mine, but that's all you) but no, its really not "pimpin", its really not a good watch.. minus the "diamonds" its worth about 25-35 shipped at best. I do not know your price range, however it would seem these watches cost around 200 or so new.. maybe look into a seiko automatic, or a citizen ecodrive if you want quartz. both much better built, (seiko actually builds 100% of there own watch, movement, even the oils and the lume are in house!) both use 316l steel, both have EXCELLENT lume (seiko definitely has the edge here) and both can be found around your price range, with a wide range of choices! Invicta also has a variety of watches to suit your needs and taste at that range. That is from a watch point of view. from a jewelry point of view.. whether or not it is pimpin is purely up to you.
EDIT: just checked what that watch is selling for.. NO NO NO NO NO. watch is complete trash for that.