In the ideal situation you want everything to limit approximately at the same time. No point in having a motor that has much more travel but can't be used due to suspension limits. No need for the motor to limit well before the suspension runs out either. Another important aspect is that the suspension and/or motor must limit before the physical clearances inside the driver. Many woofers still have the ability to bottom the coil on the back plate when driven to full extremes. This will typically damage the coil quite quickly.
I do a few things in the design. First, the suspension must limit before the physical clearances. The AV woofers as an example have 32mm physical clearance before the coil can hit the back plate. The suspension physically limits to about 30mm so unless you tear a spider, rip off the surround, or bend up the cone you can never physically bottom the coil.
The same drivers have around 18mm overhang with a thick top plate. This gives about 23mm Xmax where the BL has dropped to 70% of the rest value. At the 30mm suspension limits, Bl is under 50% of the rest value and suspension stiffness is from 4-10x the rest stiffness for the last few mm. As the BL drops and suspension increases in stiffness this is creating much more of a soft limit to the travel than just slamming into a dead stop. With this kind of a coil to gap ratio I like to have about 25% more physical travel on the suspension above and beyond the rated Xmax. In other motors you don't need nearly as much. For example, in an underhung driver the BL drops off extremely quickly requiring less physical clearance past xmax.
John