i would want the air pulling out of the case. not sure how familiar you are with the inner workings of a computer but the fan that sits on top of your processor pulls heated air away and blows it out of the case.
i think this would be the best scenario in your case because if you mount the fan on top with air pulling out it will pull cool air in from the vents and across the components of the amp, while at the same time pulling the warm air off of the components and out of the case.
itsblown -- i would definitely recommend that but depending on where the vents are in relation to his connections, the vent size, and where the amp is mounted this may not be feasible.
bgowdy -- something else to look into is running the amp for a little while without the case to see if you can pinpoint areas where most of the heat is being created and mount your fan or fans accordingly. you dont want to mount directly over the heat source but rather a little to the side. for instance if your heat sources are right at the left and right edges of the amp mount the fans a few inches closer to amp center to promote pulling cool air across the components.