Amazon pricing

[nelpastel]

How is it possible that Amazon sells its electronics at a lower price than authorized dealers ?

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[Popwarhomie 5,000+ posts]

Cause they aren't an authorized dealer.

 

[02WS6]

Cause they aren't an authorized dealer.

That depends on the Manufacturer.

There are actually two options.

1. Not Authorized (Not "Sold by Amazon LLC"
2. Volume Pricing - Manufacturers will provide volume discounts to large distributors who purchase several hundred or thousand devices. These distributors can then pass the savings onto their customers.

 

[Squirrel!]

Because they can. The main reason is Amazons size compared to most any other 'authorized' dealer who needs to have a higher markup to cover their costs+profit than Amazon needs.

 

[huberoy123 10+ year member]

It gets even sweeter if you are a Prime member. Free shipping on prime items, and free return if there is a problem with your item.