There are plenty of objective measurements - the debate always centers around what's audible and what's not.There are people out there who wholeheartedly believe a tenth of a percent of THD is perfectly audible to them, but most anyone who understands or even thinks they understand the science of the situation will tell you they're full of it, but the debate goes on.
It's like comparing a BMW to a Kia. A kia's not a bad car, it will exceed the speed limit just like a bmw, it gets decent mileage just like a bmw, it has a lot of the same options a bmw does. But I think most people recognize the BMW as the higher quality car. Amps are a lot the same.