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What really happened with RE?
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<blockquote data-quote="flakko" data-source="post: 2198945" data-attributes="member: 556213"><p>okay i think this needs its own thread.... ill edit my other post but i had a conversation with some people and this is what really happened quoted from my other post:</p><p></p><p>...(i was told it was fine to release this info) Resonant Engineering was sold because it was goin BANKRUPT. A company goes bankrupt because either thier product sucked or they ran out of money...RE makes an awesome product, they were just hurting financially. it was great and all that RE had pricing like they did, but it wasnt the most efficient price for the company's wellbeing, and those prices are what eventually led to RE's downfall.</p><p></p><p>Now that they have been bought out with a much more efficient marketing structure, RE has sold more woofers in 2 months than RE has sold in 2 years (IIRC). this has been a major turnaround for RE as a company. if i think of any more info ill post it.</p><p></p><p>so when you see the higher pricing, think of it as the life blood of a company. Money makes a business go roud. If a company has freakishly low pricing for hte quality (like re has had) they many not be earning enough profit to stay afloat or they will barely stay afloat and the company may not last very long. Its a give and take relationship if you know what i mean.</p><p></p><p>edit: i find this whole RE story very very ironic in many ways. what has been glorified as the "w7 killa" and had a large fanbase has fallen, and turned mainstream. think of RE as the epic hero with a somewhat tragic ending hehe</p></blockquote><p></p>
[QUOTE="flakko, post: 2198945, member: 556213"] okay i think this needs its own thread.... ill edit my other post but i had a conversation with some people and this is what really happened quoted from my other post: ...(i was told it was fine to release this info) Resonant Engineering was sold because it was goin BANKRUPT. A company goes bankrupt because either thier product sucked or they ran out of money...RE makes an awesome product, they were just hurting financially. it was great and all that RE had pricing like they did, but it wasnt the most efficient price for the company's wellbeing, and those prices are what eventually led to RE's downfall. Now that they have been bought out with a much more efficient marketing structure, RE has sold more woofers in 2 months than RE has sold in 2 years (IIRC). this has been a major turnaround for RE as a company. if i think of any more info ill post it. so when you see the higher pricing, think of it as the life blood of a company. Money makes a business go roud. If a company has freakishly low pricing for hte quality (like re has had) they many not be earning enough profit to stay afloat or they will barely stay afloat and the company may not last very long. Its a give and take relationship if you know what i mean. edit: i find this whole RE story very very ironic in many ways. what has been glorified as the "w7 killa" and had a large fanbase has fallen, and turned mainstream. think of RE as the epic hero with a somewhat tragic ending hehe [/QUOTE]
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