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Message: <blockquote data-quote="Kold_Killa" data-source="post: 4696041" data-attributes="member: 575389">A small company is targeting a very small market... a.k.a. us on the forums.  Most of us know good product and trust our "peers" of the forums reviews to make an informed decision.  On the other hand, a big company tries to appeal to the masses.  Those masses are normally not coming on to forums to try and research a good product, but will instead let the brand influence their decision.Customer Service is another biggy that makes a small company better than a big one.  I KNOW that Mark will take care of me if I order a Mach 5 product... but I don't know if the customer service rep for Alpine really cares if my problem is resolved as they have a lot of market share and one lost customer really isn't going to hurt them that bad.^^ All my opinion^^</blockquote>

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