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<blockquote data-quote="hispls" data-source="post: 8661551" data-attributes="member: 614752">To be fair, it&#039;s an entirely different business model.   I don&#039;t think just anybody can call up Korea and buy a 50&quot; OLED high def... or at least the minimum order will be quite large.  With these amps the barrier of entry is so low that basically anybody with 20,000$ in cash, credit or a loan from a family member can become a new &quot;brand&quot;, and that&#039;s with zero overhead.  Many of these &quot;brands&quot; don&#039;t even have a website but start out on social media.  What sets them apart?  Being super cheap.   Many of them fail because they fail to realize the actual cost of selling these things and price themselves too low and/or can&#039;t raise their prices down the road to become really profitable and grow. When Sundown was just Jacob running out of his garage his only expense was just doing really well with customer service (warrantying pretty much anything).  Now with a huge facility and 20+ employees AND having to leave enough room for brick and mortar or other distribution channels to make a cut the prices pretty much need to be what they are to turn the same profit as him in his garage selling amps for 15-20% over his cost from Korea.    At this point they should be considered more a commodity from a business point of view (like corn or tomatoes).   The fancy supermarket can, will, and must sell that tomato for 3$ a pound while the farm stand under a tent can sell it for 1.50$</blockquote>

[QUOTE="hispls, post: 8661551, member: 614752"] To be fair, it's an entirely different business model. I don't think just anybody can call up Korea and buy a 50" OLED high def... or at least the minimum order will be quite large. With these amps the barrier of entry is so low that basically anybody with 20,000$ in cash, credit or a loan from a family member can become a new "brand", and that's with zero overhead. Many of these "brands" don't even have a website but start out on social media. What sets them apart? Being super cheap. Many of them fail because they fail to realize the actual cost of selling these things and price themselves too low and/or can't raise their prices down the road to become really profitable and grow. When Sundown was just Jacob running out of his garage his only expense was just doing really well with customer service (warrantying pretty much anything). Now with a huge facility and 20+ employees AND having to leave enough room for brick and mortar or other distribution channels to make a cut the prices pretty much need to be what they are to turn the same profit as him in his garage selling amps for 15-20% over his cost from Korea. At this point they should be considered more a commodity from a business point of view (like corn or tomatoes). The fancy supermarket can, will, and must sell that tomato for 3$ a pound while the farm stand under a tent can sell it for 1.50$ [/QUOTE]

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