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<blockquote data-quote="winkychevelle" data-source="post: 8514529" data-attributes="member: 611804">Depends entirely on the brand. Some brands are protected so you can only get them from a brick and mortar store like dd audio. Others like Memphis you can find certain pieces of there gear online at full retail and older gear at lower prices. But if you want their higher end you have to go brick and mortar. Some brands like DC audio, star audio and various other small companies sell online and undercut the brick and mortar stores. Yes I can buy a star audio amp online cheaper than local actually only about 10bucks over what my dealer paid for them. He no longer orders star unless someone ask for them since online undercuts him so bad.Really it boils down to how protected a product line is for the dealers that sell them. More protection means less product movement but you end up with a solid dealer chain. Less protection means more sells at lower profit margins making it hard for a dealer to make money.For instance a Memphis power reference 12 has a minimum dealer price of $129 as per contract. But that only includes a $40 profit so if you get them online for 110 you&#039;ve cut the profit on half and dealers by contract cannot match the price.</blockquote>

[QUOTE="winkychevelle, post: 8514529, member: 611804"] Depends entirely on the brand. Some brands are protected so you can only get them from a brick and mortar store like dd audio. Others like Memphis you can find certain pieces of there gear online at full retail and older gear at lower prices. But if you want their higher end you have to go brick and mortar. Some brands like DC audio, star audio and various other small companies sell online and undercut the brick and mortar stores. Yes I can buy a star audio amp online cheaper than local actually only about 10bucks over what my dealer paid for them. He no longer orders star unless someone ask for them since online undercuts him so bad. Really it boils down to how protected a product line is for the dealers that sell them. More protection means less product movement but you end up with a solid dealer chain. Less protection means more sells at lower profit margins making it hard for a dealer to make money. For instance a Memphis power reference 12 has a minimum dealer price of $129 as per contract. But that only includes a $40 profit so if you get them online for 110 you've cut the profit on half and dealers by contract cannot match the price. [/QUOTE]

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