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Car Audio Discussion
General Car Audio
good car audio shops - becoming a thing of the past?
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<blockquote data-quote="3kgtAudio" data-source="post: 8202340" data-attributes="member: 565768"><p>Your assuming there is more meat on the bone than there really is, people see an online price, and don't realize how close that is to what we pay. Most shops don't match online pricing, just because they cannot. Also, local reps will step in real quick if you start advertising below MAP. You can give someone a deal on paper, but if you start blatantly ignoring their rules and advertising it all over the place, they can and do remove your dealer agreement. I had Autopage threaten me a couple times, even though I was pricing out to be competitive.</p><p></p><p>And you will pay for quality, JL audio does some of their MFG in the US, and they are well price protected, I wouldn't call them overpriced, just people are over'spoiled' into thinking everything should be cheap. I can whine all day about how I think a Covrvette should cost the price of a Scion, but at the end of the day the Vete is still a well built performance car, I can't expect it to be priced 'within' my grasp.</p><p></p><p>Heres the way it breaks down for us..and I have shopped around and other than hack shops we are lower than most.</p><p></p><p>Amp install - $65</p><p></p><p>Deck - $40</p><p></p><p>Double Din - $75</p><p></p><p>Alarm - $60</p><p></p><p>Remote Start $125</p><p></p><p>Etc. Thats just what we need to make on labor, just based on how long it will take on average. Product profit needs to be at an average 20% or so at a minimum.</p><p></p><p>What happens though, I hear customers getting quotes on stuff like a 1 mile range alarm / remote start installed for $275, for an alarm we would pay $200 dealer cost on, thats too low, considering we would have on average 3 hrs on those installs. Then that makes the consumer think, 'I should be able to get my 1 mile range alarm / rs for under $300'. Despite my warnings, buyer is too focused on their wallet and we never even get a chance to get the customer in the door because these 'cheap' shops talk a good game up front but then do a crap install. But its ok though, eventually these hacks **** off enough people, and they get sued and go out of business, kind of like weeds they pop up all the time. Its all a self defeating cycle, our expenses keep going up, value of the dollar goes down, yet people on average are expecting way too much for their money.</p></blockquote><p></p>
[QUOTE="3kgtAudio, post: 8202340, member: 565768"] Your assuming there is more meat on the bone than there really is, people see an online price, and don't realize how close that is to what we pay. Most shops don't match online pricing, just because they cannot. Also, local reps will step in real quick if you start advertising below MAP. You can give someone a deal on paper, but if you start blatantly ignoring their rules and advertising it all over the place, they can and do remove your dealer agreement. I had Autopage threaten me a couple times, even though I was pricing out to be competitive. And you will pay for quality, JL audio does some of their MFG in the US, and they are well price protected, I wouldn't call them overpriced, just people are over'spoiled' into thinking everything should be cheap. I can whine all day about how I think a Covrvette should cost the price of a Scion, but at the end of the day the Vete is still a well built performance car, I can't expect it to be priced 'within' my grasp. Heres the way it breaks down for us..and I have shopped around and other than hack shops we are lower than most. Amp install - $65 Deck - $40 Double Din - $75 Alarm - $60 Remote Start $125 Etc. Thats just what we need to make on labor, just based on how long it will take on average. Product profit needs to be at an average 20% or so at a minimum. What happens though, I hear customers getting quotes on stuff like a 1 mile range alarm / remote start installed for $275, for an alarm we would pay $200 dealer cost on, thats too low, considering we would have on average 3 hrs on those installs. Then that makes the consumer think, 'I should be able to get my 1 mile range alarm / rs for under $300'. Despite my warnings, buyer is too focused on their wallet and we never even get a chance to get the customer in the door because these 'cheap' shops talk a good game up front but then do a crap install. But its ok though, eventually these hacks **** off enough people, and they get sued and go out of business, kind of like weeds they pop up all the time. Its all a self defeating cycle, our expenses keep going up, value of the dollar goes down, yet people on average are expecting way too much for their money. [/QUOTE]
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good car audio shops - becoming a thing of the past?
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