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<blockquote data-quote="Randy Savage" data-source="post: 1399574" data-attributes="member: 545614">You&#039;ve got to see what kind of demographic you are dealing with.Like others have implied...you can carry all the best names- Zapco, Eclipse, Arc Audio, etc.- but if you are in a depressed economic area...you won&#039;t sell much at all.Determine what your demographic is...see if you can talk to other shop owners, and see what their big sellers are (not necessarily brands, but at what price range?).&nbsp; See if other shops focus strictly on installation and minimize overhead, or are more product-oriented and stock the crap outta their shop.At the same time, you want to distance yourself from the competition- what&#039;s going to make people want to go to your shop?You definitely want to carry some of the big names- Alpine, Pioneer, MTX, Kicker, etc.&nbsp; You&#039;ll also want some gear that the 5 closest shops don&#039;t sell as well.</blockquote>

[QUOTE="Randy Savage, post: 1399574, member: 545614"] You've got to see what kind of demographic you are dealing with. Like others have implied...you can carry all the best names- Zapco, Eclipse, Arc Audio, etc.- but if you are in a depressed economic area...you won't sell much at all. Determine what your demographic is...see if you can talk to other shop owners, and see what their big sellers are (not necessarily brands, but at what price range?). See if other shops focus strictly on installation and minimize overhead, or are more product-oriented and stock the crap outta their shop. At the same time, you want to distance yourself from the competition- what's going to make people want to go to your shop? You definitely want to carry some of the big names- Alpine, Pioneer, MTX, Kicker, etc. You'll also want some gear that the 5 closest shops don't sell as well. [/QUOTE]

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