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<blockquote data-quote="denim" data-source="post: 7824839" data-attributes="member: 545441">This is not directed at Sundown audio products, but PRE-ORDERED products in general. The issues we see constantly with pre-ordered items, is the direct effect on the perceived value, by the customer, of the product.&nbsp; With-out fail, regardless of what brand is doing a pre-order, the moment the pre-order is over, the extensive bitching and whining via email by people wanting the pre-order pricing comes flooding in.&nbsp;  There are a couple of problems with this, most customers don&#039;t understand that the pricing is set by the manufacturer (not by the dealer), all they see is that suddenly there is a large mark-up on the product that is the same the day before so this turns into most of those customers upset with us because they just see it as if we are trying to rip them off when we are only doing what we are supposed to do.&nbsp; The other problem for us is that since we actually follow the NDA, we are unable to sell below MAP.&nbsp; So the effect of this is the sudden drop off of sales after the pre-order, and mostly much slower sales for the rest of the life cycle. /IMO rant.</blockquote>

[QUOTE="denim, post: 7824839, member: 545441"] [B]This is not directed at Sundown audio products, but PRE-ORDERED products in general.[/B] [B] [/B] [B]The issues we see constantly with pre-ordered items, is the direct effect on the perceived value, by the customer, of the product. With-out fail, regardless of what brand is doing a pre-order, the moment the pre-order is over, the extensive bitching and whining via email by people wanting the pre-order pricing comes flooding in. [/B] [B] [/B] [B]There are a couple of problems with this, most customers don't understand that the pricing is set by the manufacturer (not by the dealer), all they see is that suddenly there is a large mark-up on the product that is the same the day before so this turns into most of those customers upset with us because they just see it as if we are trying to rip them off when we are only doing what we are supposed to do. The other problem for us is that since we actually follow the NDA, we are unable to sell below MAP. So the effect of this is the sudden drop off of sales after the pre-order, and mostly much slower sales for the rest of the life cycle.[/B] [B] [/B] [B]/IMO rant.[/B] [/QUOTE]

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