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Bad experience with RockFord
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<blockquote data-quote="forbidden" data-source="post: 551249" data-attributes="member: 552189"><p>I like silver paltters, I dine on them all the time, I'll pass it back to you now. Like I said, I'm not trying to cram something down your throat. Remember this, sales. A sales rep will tell you anything that you want to hear and if it comes from the distributor rep, he wouldn't lie to you now would he / she. Right. I have had so many reps lie to me in the last 16 years it is not even funny. I take great lengths to sit here and listen to their BS and I will actually let them spill their story until I prove them wrong. If a rep lies to me, it can be the best line in the world, I will not carry it. In this business reps come and go as quick as chicks do. Don't listen to what most, NOT ALL of them have to say.</p><p></p><p>Lightning Audio in particular has 3 / 4 lines of amplifiers. They have the Fast n Furious which is the SAME amplifiers as the BOLT series, same with the subs for that fact + the addition of red paint instead of yellow. (Marketing 101) (should point out that all their amplifiers are 2 ohm stereo stable and a couple are 2 ohm mono stable). The Strike series which are all 2 ohm stereo stable and the Storm series which are all 2 ohm stereo stable and a couple are 1 ohm mono stable.</p><p></p><p>Now this rep wouldn't have lied to you would he, I'm sorry to say he did and he didn't. It is true that Lightning Audio builds 3 different lines of 3 different build qualities. These 3 different build qualities make 3 different price points. The entry level Bolt and FNF stuff is found at Wally World and other stellar car audio dealers. The Strike and Storm is usually found at specialty shops and big box retailers.</p><p></p><p>Now for some insight into business. I'll try and make this simple. No store will usually fully support the entire lines of any one company, especially a big box retailer. They have quarterly commitments to each company that must be met. If they are met that is great. So how do they grow their business, do they buy another line and take dollars away from who they deal with already or do they purchase more and get a better deal and pocket this better deal, trust me, they take the better deal and pocket the savings as pure profit. Business dictates that they make the most $ they can. This is why most big box retailers do something called scewing. They pick and choose from the various manufacturers what they think will sell the best at that particular price point. This is also Marketing 101.</p><p></p><p>I as a retailer support many lines, do I stock and carry all the Lightning Audio, no I do not, why? maybe a compeitior has better value to the customer at that particluar price point. Case in point right now is Concept with a 3 year warranty vs. Lightning with 1 one year warranty. All these amplifiers from pretty much all companies are built in singakoreachinatiawanapore and do not differ that drastically in build quality or componentry when comparing apples to apples. Lines are built with different price points to appeal to different customers with different budgets. They are also built for different capabilities. This has nothing to do with a lower build quality. Imagine how expensive that bottom of the line Bolt would be if they used the same outputs , power supplies and componentry as the Storm series. It would be a great amp, but would no longer sell at the same low low price. They are built good and built to last at the price point that they are at. As you come up the line the componentry used is superior and so are the capabilities. Same thing goes for cars, we all like the low price of a Chevy Sprint but want the performance of a Chevy Corvette and end up buying the Chevy Cavalier.</p><p></p><p>For a sales rep on a sales floor to say that this brand and this series of this brand is absolute bloody crap and that is why they do not sell it, well that is an outright lie. The Best Buy guy on the floor does not control what they sell on the sales floor, head office does. And head office is who deals with marketing 101. Hope you like your platter.</p></blockquote><p></p>
[QUOTE="forbidden, post: 551249, member: 552189"] I like silver paltters, I dine on them all the time, I'll pass it back to you now. Like I said, I'm not trying to cram something down your throat. Remember this, sales. A sales rep will tell you anything that you want to hear and if it comes from the distributor rep, he wouldn't lie to you now would he / she. Right. I have had so many reps lie to me in the last 16 years it is not even funny. I take great lengths to sit here and listen to their BS and I will actually let them spill their story until I prove them wrong. If a rep lies to me, it can be the best line in the world, I will not carry it. In this business reps come and go as quick as chicks do. Don't listen to what most, NOT ALL of them have to say. Lightning Audio in particular has 3 / 4 lines of amplifiers. They have the Fast n Furious which is the SAME amplifiers as the BOLT series, same with the subs for that fact + the addition of red paint instead of yellow. (Marketing 101) (should point out that all their amplifiers are 2 ohm stereo stable and a couple are 2 ohm mono stable). The Strike series which are all 2 ohm stereo stable and the Storm series which are all 2 ohm stereo stable and a couple are 1 ohm mono stable. Now this rep wouldn't have lied to you would he, I'm sorry to say he did and he didn't. It is true that Lightning Audio builds 3 different lines of 3 different build qualities. These 3 different build qualities make 3 different price points. The entry level Bolt and FNF stuff is found at Wally World and other stellar car audio dealers. The Strike and Storm is usually found at specialty shops and big box retailers. Now for some insight into business. I'll try and make this simple. No store will usually fully support the entire lines of any one company, especially a big box retailer. They have quarterly commitments to each company that must be met. If they are met that is great. So how do they grow their business, do they buy another line and take dollars away from who they deal with already or do they purchase more and get a better deal and pocket this better deal, trust me, they take the better deal and pocket the savings as pure profit. Business dictates that they make the most $ they can. This is why most big box retailers do something called scewing. They pick and choose from the various manufacturers what they think will sell the best at that particular price point. This is also Marketing 101. I as a retailer support many lines, do I stock and carry all the Lightning Audio, no I do not, why? maybe a compeitior has better value to the customer at that particluar price point. Case in point right now is Concept with a 3 year warranty vs. Lightning with 1 one year warranty. All these amplifiers from pretty much all companies are built in singakoreachinatiawanapore and do not differ that drastically in build quality or componentry when comparing apples to apples. Lines are built with different price points to appeal to different customers with different budgets. They are also built for different capabilities. This has nothing to do with a lower build quality. Imagine how expensive that bottom of the line Bolt would be if they used the same outputs , power supplies and componentry as the Storm series. It would be a great amp, but would no longer sell at the same low low price. They are built good and built to last at the price point that they are at. As you come up the line the componentry used is superior and so are the capabilities. Same thing goes for cars, we all like the low price of a Chevy Sprint but want the performance of a Chevy Corvette and end up buying the Chevy Cavalier. For a sales rep on a sales floor to say that this brand and this series of this brand is absolute bloody crap and that is why they do not sell it, well that is an outright lie. The Best Buy guy on the floor does not control what they sell on the sales floor, head office does. And head office is who deals with marketing 101. Hope you like your platter. [/QUOTE]
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