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<blockquote data-quote="nitecwlr" data-source="post: 7773303" data-attributes="member: 642348">Nah, I&#039;m not from Sonic but I&#039;m somewhat familiar with their operation.I&#039;ve worked in on the retail end of the car audio industry for the last 5 years so I have a fairly intimate understanding of the challenges retailers face.Profit margins are shot to hell. People are selling for $10 above their cost just to get rid of product they&#039;re stuck with on eBay and manufacturers are all trying to figure out how to push back against the flow of warranties of their devalued merchandise.When retailers return merchandise, they have to wait 30 days + to get any sort of credit for the return. Meanwhile, consumers expect to be cared for right away. That means 90% of all warranties, especially for smaller companies are completely out of pocket... and when profit margins are so tiny... it becomes a lot easier to lose more money than you make.</blockquote>

[QUOTE="nitecwlr, post: 7773303, member: 642348"] Nah, I'm not from Sonic but I'm somewhat familiar with their operation. I've worked in on the retail end of the car audio industry for the last 5 years so I have a fairly intimate understanding of the challenges retailers face. Profit margins are shot to hell. People are selling for $10 above their cost just to get rid of product they're stuck with on eBay and manufacturers are all trying to figure out how to push back against the flow of warranties of their devalued merchandise. When retailers return merchandise, they have to wait 30 days + to get any sort of credit for the return. Meanwhile, consumers expect to be cared for right away. That means 90% of all warranties, especially for smaller companies are completely out of pocket... and when profit margins are so tiny... it becomes a lot easier to lose more money than you make. [/QUOTE]

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