Bit of a weird thread!
First, you must eliminate your ears if you're trying to hear flat frequency response. Our ears do not hear all frequencies equally, and have equal loudness contours associated with them. Basically, your ears have their own frequency response curves: we are most sensitive to sound in the frequencies our speech normally include, and are especially insensitive to sound at low frequencies. Worst of all, our ears/brain don't have good memory and aren't very reliable. Nick already nailed another important point: you simply won't have flat response in your vehicle without some equalization.
As for what hearing is, hearing is the perception of a sound wave. Pretty simple, if you ask me. It is true that the commonly acknowledged bandwidth of human hearing is 20 Hz - 20 kHz, but this is only a very general model. In fact, most humans have a smaller range over which they are capable of hearing, particularly on the top end where they may not be able to hear above ~14-15 kHz. Likewise, there are some whose hearing exceeds the "accepted" bandwidth on either end.
At frequencies below 20 Hz, sensitivity is usually extremely diminished, though many can hear down to 17-18 Hz. Can people hear at frequencies much lower than 17-18 Hz? You bet they can. Of course, it depends on many things, including the amplitude of the signal and your own sensitivity. A lot of people who say they have heard sound below 20 Hz haven't actually done so, but have detected resonances in the vehicle or harmonics from the driver; harmonic components are almost certain to be there, considering the high degree of non-linearity at low frequencies. The 1st harmonic of a 12 Hz signal is 24 Hz; 2nd harmonic is 36 Hz; 3rd harmonic is 48 Hz, and so on. Any harmonic with a reasonable amplitude will be quite audible.
By the way, "sub-sonic" has nothing to do with it. Sub-sonic refers to the speed of sound, which does not vary with frequency. The speed of sound is determined by some very well understood properties of the material through which the sound wave passes; in classical mechanics, it is the density and coefficient of stiffness of the material. Frequency, though, has nothing to do with it. Low frequency sound waves travel at the same speed as high frequency sound waves (although the rate of absorption of the medium is different). It doesn't matter how long the wavelength is: the speed of sound will remain the same as long as the properties of the medium are the same.
The correct term for sound below 20 Hz is "infrasonic". Unfortunately, the entire audio industry has adopted the wrong term and it is hard to get people to change.
edit: By the way, when hearing, the medium it passes through is still the air. Hearing is just a few little bones in your ear vibrating at a certain frequency and amplitude, which are converted from an analog sense to a digital perception by your brain.