Thats definitely an interesting graph!
Everybodys points in the thread are valid.
Our thickness is a selling point, but it's not just the thickness that we're trying to go for.
The deadener is pure butyl. No smell, no run, no gooey crap here.
The adhesive is super strong. For those using other deadeners for comparison, it is slightly stronger than even Dynamat Xtreme.
The BL series weighs in at .71lbs/sq.ft and the MDK at about .73lbs/sq.ft, adding more mass-loading than almost any other deadener out there.
Our aluminum thickness's are more than comparible to our competition, and the MDK exceeds most others.
The top layer we have not only looks great, it has function cutting down on cuts/lacerations during install... A LOT.
Some other factors to consider. End of the day we're not trying to attack other products, we're providing an strong alternative.

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